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ALPHA SCHOOL 2020

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Alpha
School

THE PROGRAMME
FOR NEW FOUNDERS

Alpha School is the new show-not-tell programme for entrepreneurs, designed to give new founders everything they need to launch their startup with a beta product, grow their customer base and get them ready to raise a seed round - all packed into 8 intensive weeks.

Carefully designed to fit around existing commitments and busy-working lives, Alpha School will offer a maximum of 20 participants the space to kick-start their business vision, build up to a high-impact launch and prepare for initial fundraising conversations. Each practical module will be taught by inspiring founders and respected entrepreneurs who will offer their expert feedback as our students build, test and hone their businesses.

By the end of the course, those attending will have a clear vision for their business, a detailed business plan, a high-impact marketing strategy, a financial model and, importantly, a roadmap in place for a successful launch and fundraise. They will emerge with the knowledge, confidence and inspiration to go forward and succeed - as well as a great network of passionate people to lean on as they take the plunge into startup world! In short, our goal is to supercharge the launch of their startups - so that no one has to make the mistakes we all made when starting out nor waste precious time trying to determine what to do next. The next course begins April 2020.

BEHIND
THE IDEA

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The unsaid truth is that no first-time entrepreneur knows inherently how to raise their debut seed round, nor what to do next in order to advance rapidly towards launch.

Alpha School has been created by a network of successful entrepreneurs, based on experience - success, failure and everything in between

Gabriela Hersham

Co-Founder & CEO

APPLY

SUBMIT

In order to apply, you’ll need to submit a succinct paragraph of your business idea alongside a short personal statement.

DEADLINE

All applications must be in by midnight on 31st January. Please follow the link to apply below.

DATES

The course will run weekly on Tuesday and Thursday evenings from the 7th of April for 8 weeks, with a break for Easter.

PRICE

The cost of the full programme is £850. 50% of fees will be payable on acceptance and the full amount due no later than one week prior to the course start date. No equity is taken.

LEARN MORE

ARE YOU
ALPHA SCHOOL READY?

IDEA

IDEA

We recommend you join Alpha School with an initial concept for a startup including a sense of the problem you are trying to solve plus any other points of market validation.

PROGRESS

PROGRESS

We are often asked when the right time is to launch your startup – but everyone has their own path. If you’ve decided that you can’t delay it any longer, we’re here to support you in making it happen.

PASSION

PASSION

Your mindset and attitude will vastly impact how you behave and operate as an entrepreneur and leader. We believe that passion and tenacity are key to any entrepreneur.

ALPHA SCHOOLSPEAKERS

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Simon Franks

Founder, Lovefilm & RFD

Simon founded the Franks Family Foundation in 2006, after shifting his focus from business to philanthropy and international development.

He is the founder of a number of successful businesses and an investor behind a number of enterprises including the first company in Europe to stream feature films over the internet. He sold his first business in 2000, to German public company, Helkon Media AG. In 2003, Simon co-founded and seed-funded Video Island / Lovefilm, Europe’s leading online DVD rental business. Lovefilm was subsequently sold in 2011 to Amazon Inc. Prior to selling it in October 2005, Simon co-founded Redbus Film Distribution (RFD), one of the leading UK film distributors. RFD had international success with films such as The Gift, Bend it Like Beckham, Maybe Baby and Good Night and Good Luck. It also produced a number of globally successful films. RFD was sold to the US studio Lionsgate Inc. Between 2000 and 2004, Redbus was the UK’s fastest growing company with a compound annual growth rate in excess of 280% and today still backs some of Britain’s most exciting companies.

Simon has won a number of awards for business, including the Sunday Times Fast Track award. In 2013, he was selected as one of the world’s 100 top innovators by British Airways and was part of the “BA Ungrounded” flight for the 2013 G8 summit.

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Nic Weatherhead

Head of Talent EMEA, Google

Nic leads Google's EMEA Engineering talent-acquisition team of 150+ - hiring into Google's Product Areas including Cloud, Hardware, Search, Geo, Google Assistant, Android, Platforms and Research. She hires a diverse range of talent into many roles across Google. These include Software Engineering, Program Managers, Product Managers, UX Designers, Technical Infrastructure including Site Reliability Engineers and Google Cloud including Cloud Sales and Sales Engineering.

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Kevin Glynn & David Nolan

Founders, Butternut Box

Kevin and Dave are Founders of Butternut Box, one of the fastest growing Pet Wellness businesses in Europe. The company recently raised €17.4 million in Series B funding and we are very proud they are part of the Huckletree community.

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Carmen Alfonso Rico

Principle, Samaipata Ventures

Carmen Alfonso Rico is a Principle at Samaipata Ventures. An entrepreneur herself, she is also the co-founder of a D2C brand for pregnant women. Prior to joining Samaipata, Carmen was an investor at Felix Capital and previously worked for three years as an investment banker at Morgan Stanley.

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Gabbi Cahane

Chairman, Multiple London

Gabbi Cahane is an angel investor, entrepreneur and consultant with more than 20 years experience in building, backing and branding start-ups, scaleups and global corporations. He likes being tattooed. A lot.

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Sophie Trinder

Head of Brand Strategy UK, Twitter

Sophie Trinder cut her teeth at We Are Social delivering digital and social strategy for Adidas Global, Tesco, Unilever and Orange before moving to a senior role at Saatchi & Saatchi where she worked between London and New York. She’s now using her huge experience as Head of Brand Strategy for Twitter.

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Steve Folwell

Co-Founder & CEO, Love Space

Steve read mathematics at the University of Cambridge before working as a management consultant for McKinsey. He worked with ITV on the launch of the first interactive TV service for 'Who Wants to be a Millionaire' and then went onto the Guardian where he was Director of Strategy and helped transform the business from being the ninth largest newspaper in the UK to being one of the top two news sites in the world. He holds an MBA from London Business School.

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PROGRAMME

THE PROGRAMME

WEEK 1: VISION & PURPOSE

WEEK 2: VALIDATION & MARKET FIT

WEEK 3: UNIT ECONOMICS & REVENUE STREAMS

WEEK 4: BRAND BUILDING & POSITIONING

WEEK 5: KEY HIRES & HR ROADMAP

WEEK 6: PITCH DECK FOR FUNDRAISING

WEEK 7: FINANCIAL MODELS & FORECASTS

WEEK 8: LEADING A BUSINESS

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18 Finsbury Square
EC2A 1BR, London
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