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ALPHA SCHOOL

APPLY NOW

Alpha
School

THE PROGRAMME
FOR NEW FOUNDERS

Alpha School is the new show-not-tell programme for entrepreneurs, designed to give you everything you need to launch your startup with a beta product, grow your customer base and get you ready to raise your seed round over 8 weeks.


Carefully curated with new founders in mind, this course will be taught by entrepreneurs and industry champions who have been there and done it. 

We have gathered all the knowledge, experience and expertise from the Huckletree community and crafted a programme which promises to be a hot-house of practical learning.

Those attending can expect a commercially focussed programme, weekly masterclasses, hands-on workshops, inspiring fire-side talks, relentless pitch practice and exposure to some of the most hands-on early-stage investors. 

By the end of the course, you will have a clear vision for your business, a detailed business plan, a high-impact marketing strategy, a financial model and, importantly, a roadmap in place for a successful launch and subsequent fundraise. You will emerge with the knowledge, confidence and inspiration to go forward and succeed - as well as a great network of passionate people to lean on as you take the plunge into startup world! The next course runs from, October to December 2019.

BEHIND
THE IDEA

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The unsaid truth is that no first-time entrepreneur knows inherently how to raise their debut seed round, nor what to do next in order to advance rapidly towards launch.

Alpha School has been created by a network of successful entrepreneurs, based on experience - success, failure and everything in between

Gabriela Hersham

Co-Founder & CEO

APPLY

SUBMIT

In order to apply, you’ll need to submit a succinct paragraph of your business idea alongside a short personal statement.

DEADLINE

All applications must be in by midnight on Sunday the 15th of September 2019. Please follow the link to apply below.

DATES

The course will run weekly on Tuesday and Thursday evenings from the 15th of October until the 5th of December 2019.

PRICE

The cost of the full programme is available on application. Fees will be payable on acceptance and due no later than 14 October. No equity is taken.

LEARN MORE

ARE YOU
ALPHA SCHOOL READY?

IDEA

IDEA

We recommend you join Alpha School with an initial concept for a startup including a sense of the problem you are trying to solve plus any other points of market validation.

PROGRESS

PROGRESS

We are often asked when the right time is to launch your startup – but everyone has their own path. If you’ve decided that you can’t delay it any longer, we’re here to support you in making it happen.

PASSION

PASSION

Your mindset and attitude will vastly impact how you behave and operate as an entrepreneur and leader. We believe that passion and tenacity are key to any entrepreneur.

ALPHA SCHOOLSPEAKERS

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Nic Weatherhead

Head of Talent EMEA, Google

Nic leads Google's EMEA Engineering talent-acquisition team of 150+ - hiring into Google's Product Areas including Cloud, Hardware, Search, Geo, Google Assistant, Android, Platforms and Research. She hires a diverse range of talent into many roles across Google. These include Software Engineering, Program Managers, Product Managers, UX Designers, Technical Infrastructure including Site Reliability Engineers and Google Cloud including Cloud Sales and Sales Engineering.

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Kevin Glynn & David Nolan

Founders, Butternut Box

Kevin and Dave are Founders of Butternut Box, one of the fastest growing Pet Wellness businesses in Europe. The company recently raised €17.4 million in Series B funding and we are very proud they are part of the Huckletree community.

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Carmen Alfonso Rico

Principle, Samaipata Ventures

Carmen Alfonso Rico is a Principle at Samaipata Ventures. An entrepreneur herself, she is also the co-founder of a D2C brand for pregnant women. Prior to joining Samaipata, Carmen was an investor at Felix Capital and previously worked for three years as an investment banker at Morgan Stanley.

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Gabbi Cahane

Chairman, Multiple London

Gabbi Cahane is an angel investor, entrepreneur and consultant with more than 20 years experience in building, backing and branding start-ups, scaleups and global corporations. He likes being tattooed. A lot.

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Sophie Trinder

Head of Brand Strategy UK, Twitter

Sophie Trinder cut her teeth at We Are Social delivering digital and social strategy for Adidas Global, Tesco, Unilever and Orange before moving to a senior role at Saatchi & Saatchi where she worked between London and New York. She’s now using her huge experience as Head of Brand Strategy for Twitter.

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Steve Folwell

Co-Founder & CEO, Love Space

Steve read mathematics at the University of Cambridge before working as a management consultant for McKinsey. He worked with ITV on the launch of the first interactive TV service for 'Who Wants to be a Millionaire' and then went onto the Guardian where he was Director of Strategy and helped transform the business from being the ninth largest newspaper in the UK to being one of the top two news sites in the world. He holds an MBA from London Business School.

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PROGRAMME

THE PROGRAMME

WEEK 1: VISION & PURPOSE

WEEK 2: VALIDATION & MARKET FIT

WEEK 3: MAKING MONEY

WEEK 4: OPERATIONS 101

WEEK 5: FUNDING

WEEK 6: SALES & GROWTH

WEEK 7: BRAND & MARKETING

WEEK 8: ROADMAP & WELLNESS

address
18 Finsbury Square
EC2A 1BR, London
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