Huckletree Members Only

Creating a brilliant vision statement


Stay Curious Programme

Join Huckletree's Programming Lead, Patrick Keogh, for a workshop on the importance of framing your business with an ambitious Vision Statement and creating a sense of purpose from Day 1. Using best in class examples as reference points, this workshop will prepare you to craft your own expansive business Vision. Key areas to think about ahead of the session include:

– What problem are you solving, and who for?

– Your personal Unique Advantage and product USP

– Is your product/service relevant to today’s market?

– What is your brand vision? (Personality, principles, ethos)

You should leave the workshop will the tools to go forward and write a vision statement that has impact.

About Patrick

Patrick has worked in media, publishing and tech for over 10 years and has significant experience of advising large media organisations on future strategy. He set up the Faber Academy, Guardian Masterclasses and the Mumsnet Events proposition as well as live offerings for other clients. He has consulted with Google, Conde Nast, Argent, News UK, and Time Inc - and is the Event & Partnership Lead for Huckletree as well as working as part of Mumsnet's Brand Partnership team. He was the Event Director for CogX 2019 - Europe's largest Festival of AI and Emerging Technology - which ran across 200,000 square feet of public realm space in King's Cross, London. Patrick teaches several modules of Renegade Academy, Huckletree's Entrepreneurship Programme and was selected by the Evening Standard as one of London’s Most Influential People in 2013.