“Soonicorns” SEON, Sunday & Tines make Sifted Europe’s Rising 100

Chloe ShearmanContent, Social & PR ManagerHuckletree7/1/2022

Sifted Intelligence’s Europe’s Rising 100 (the ultimate B2B list) has named Huckletree members SEON and Sunday (Soho Members), and Tines (D2 member) as 3 of the 100 high-flying business-to-business companies with the potential to become one of Europe’s next unicorns ($1bn plus startups), or what Sifted have dubbed… “soonicorns”.


In the report foreword, Andreas Weiskam nods to the tough new reality that startups are facing, “but the best will emerge stronger” says Sapphire Ventures partner and co-founder.

And it’s true. The changing market conditions are going to impact startups across the continent (and have fully already begun to), but there’s also an opportunity here to embrace a new form of sustainable growth, leading to stronger, more resilient businesses emerging.

The Europe’s Rising 100 list is compiled of VC-backed B2Bs, the vast majority of which are valued at over $100m with the potential for $1bn valuations. Finalists were chosen based on factors including market potential, investor profile, competitive landscape, team strength and tech innovation.

And we’re proud to have three of these startups in the Huckletree ecosystem.



Security // FinTech

Founded in 2017, SEON strives to help online businesses reduce the cost, time, and challenges faced due to fraud. They support everyone from global financial leaders to small eCommerce startups, and their solution simplifies fraud management, opening up more room for businesses to focus on growing.

📍 Budapest (HQ)

🌐 Member of Huckletree Soho

💸 Total funding: $108m

🤑 Valuation (confidential)

👥 200 - 500



Security // Enterprise software

Founded in 2018, Tines have made it their mission to be the trusted leader in no-code automation. In security, and beyond, human creativity is wasted on executing repetitive manual procedures. Tines exist to empower people at the frontlines to robustly automate their work, without code.

📍 Dublin, Ireland

🌐 Member of Huckletree D2

💸 Total funding: $41m

🤑 Valuation: $300m

👥  50 - 200



FinTech // Food

Founded in 2021, rising stars Sunday have created the fastest way to pay in restaurants. Through the Sunday App, restaurant-goers can view the menu, split the bill, tip, and pay. The company was founded by restaurateurs Victor Lugger and Tigrane Seydoux (also founders of Big Mamma Group, also Huckletree members), and Christine De Wendel who was previously the head of France at Zalando and the COO of ManoMano.

📍Paris, France

🌐 Member of Huckletree Soho

👥 200-500

💸 Total funding: $124m

🤑 Valuation $500m


Keep an eye on these Huckletree members.

Download Sifted’s Europe’s Rising 100 list here.

Chloe Shearman

Chloe has both a way with words and an appetite for knowledge. She joins Huckletree from a background in the innovation ecosystem with brands such as Plus X and Central Research Laboratory. Previously a self-confessed craft beer nerd, she worked in experiential marketing with drinks industry domineers BrewDog. At the weekend, you’ll find her exploring London with her dog Lillie and getting cosy with a book.


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