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Future Founder AcademyJanuary 2021

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Future Founder Academy

The virtual weekend bootcamp for aspiring entrepreneurs

If you’re sitting on ideas or dreaming of breaking out of your 9-5 to launch your own business, the Future Founders Academy is ready for you. This structured, intensive and short weekend course is packed with learnings and practical knowledge to give you the confidence to launch your business and save you 12 months of learning it the hard way.

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This structured programme will teach you entrepreneurship essentials, how to validate your concept and test market product fit, how to articulate your vision and brand, go to market tactics, how to build a framework to acquire your first 100 paying customers, a viable financial model and deliver a strong investment pitch. At the end of the second day you will pitch your business to our Leadership Team, who will give you personalised, tailored feedback live in the room.

The programme is fully virtually-delivered and ensures that our students are able to learn alongside the most ambitious entrepreneurs from all four corners of the world.

The Programme

Day 1
Innovation and survival in a rapidly-changing landscape Session One: Welcome & Vision Workshop (90 mins)
Session Two: Founder Lessons (90 mins)
Takeaway: Vision Statement
Day 1
Product market fit for today’s reality Session Three: Smart Design Thinking + Feedback (90mins)
Session Four: Product Market Fit (90 mins)
Takeaway: Value Hypothesis, User Feedback
Day 1
Building your brand and growing your customer base Session Five: Brand Building + Messaging (1 hour)
Takeaway: Brand purpose, messaging, customer segmentation, go-to-market marketing plan
Day 2
Financial principles for your business Session One: Financials (2 hours)
Day 2
Raising investment Session Two: Raising Investment (90 mins)
Session Three: Preparing Your Pitch Deck (90 mins)
Takeaway: Financial Model, Industry Insights
Day 2
Pitch Practice Presentations Session Four: Pitch presentations (2 hours)
Takeaway: Pitch & Pitch Deck
NPS Score82%
Gabriela Hersham Co-Founder & CEO
Behind The idea

Gabriela Hersham

Co-Founder & CEO “The unsaid truth is that no first-time entrepreneur knows inherently how to raise their debut seed round, nor what to do next in order to advance rapidly towards launch. Future Founder Academy has been created by a network of successful entrepreneurs, based on experience - success, failure and everything in between.”

Join the Future Founder Academy

Register for a spot on via the link at the top of this page. Places are strictly limited, so register now to guarantee yourself a spot.
The course will be delivered virtually over 14 hours during one full weekend.

Future Founder Academy will be run monthly throughout 2021. The next course runs 30 - 31 January 2021.
Earlybird Tickets (purchased before 24 December 2020) are priced at £360 including VAT.

Course Tickets are priced at £450 including VAT.

Are you ready?

Who is it for? Suitable for anyone with an early business idea or initial product or concept, who is looking to launch their own business. Including early stage founders, one-day-soon founders or businesses ready to launch. No previous entrepreneurship experience needed.
What will I learn? You will graduate with a vision statement for your business including value hypothesis and user feedback; brand strategy, message tree and customer map; an understanding of financial assets needed to fundraise; a Pitch Deck with feedback; lessons on culture, leadership and scaling; and new connections across a global and ambitious cohort of students.

Why it matters? At Huckletree, we are experts at building businesses from the ground up. Since 2014 we have supported over 5000 startups on their entrepreneurial journey and our accelerator has helped 42 companies raise £9m+ in collective funding. During this time we have also been quietly but confidently building and scaling our own business - growing to 8 locations, employing 80+ people and sitting across three European markets. We currently have over 3000 members and 300+ start-ups in our community. We sit at the heart of the technology ecosystem, have an incredible team of in-house experts as well as access to a network of industry titans.

Future Founder AcademyProgramme Teachers

Patrick has worked in media, publishing and tech for over 10 years and has significant experience of advising large media organisations on future strategy. He set up the Faber Academy, Guardian Masterclasses and the Mumsnet Events proposition as well as live offerings for other clients. He has consulted with Google, Conde Nast, Argent and Time Inc - and is the Event and Partnership Lead for Huckletree. He was the Event Director for CogX 2019 - Europe’s largest Festival of AI and Emerging Technology - which ran across 200,00 square feet of public realm space in King's Cross, London. Alongside his client work, he part-owns the Curious Arts Festival - chosen by the BBC as one of the 'eight extraordinary festivals beyond Glastonbury' - and Fringe By The Sea. He was selected by The Evening Standard as one of London's Most Influential People in 2013.

Hugo has 10+ years experience in high-growth VC backed businesses across domestic and international sales & marketing leadership roles. As Head of Global Sales at onefinestay, he helped drive its growth from launch phase to its acquisition by Accor Hotels 5 years later for $170 million. He then spent 2 year at last-mile logistics business Stuart Delivery from pre-UK launch to acquisition by Geopost in 2017. Before Huckletree, he served as Commercial Director for e-commerce marketplace Trouva, through to its $22m series B raise in 2019.

Jemma has 12 years of brand building and growth marketing for culture brands in Australia and the UK including Nike, Australian Football League and Sydney Opera House. Jemma was awarded the Cannes Young Lion for marketing in 2015 and recognised as the Young Marketer of the Year in Australia 2017 for her groundbreaking work on building the Women's League strategy for AFL.

Andrew is COO and Co-Founder at Huckletree. Whilst leading Huckletree's commercial, financial and investment activities, Andrew is tasked with expanding their member-base across the UK, Ireland and continental Europe, where the business now has over 3000 members. He also advises early-stage businesses across a wide range of sectors, helping them to fundraising, finance and strategy. Prior to Huckletree, Andrew was a private equity executive at global investment management firm Cambridge Associates, where he advised corporate pension and sovereign wealth funds on over $5 billion of private equity, venture and real estate fund investments. Andrew began his career as an analyst at Parkmaster Investments and JP Morgan Asset Management, where he focused on property acquisitions and asset management.

Lauren spent 6 years in customer facing business development roles at Thomson Reuters, spending 2 years running FinTech partnerships: working with startups, innovation teams and the wider ecosystem. Lauren focuses on Founder and member support at Huckletree, advising on growth strategy, fundraising goals and building networks around them.

Gaby is the CEO and Co-Founder of Huckletree. Inspired by New York's coworking scene, in 2014 she founded Huckletree to bring together London's most innovative startups, entrepreneurs and businesses. Gaby has become one of the industry's most exciting challengers - often being asked to share her opinions and (notoriously!) seeing the sector differently to competitors. Gaby was a recent speaker on the Future of Work at TedXMorganStanley and is an influential founder and advisor within London's technology ecosystem. Gaby leads the team across product, innovation strategy and brand vision. As Huckletree's CEO, Gaby spends the majority of her time recruiting top-level talent to join the team. She believes in the power of creating a strong team culture, and takes great pride in seeing her team enjoy their work environment.

Ashley is an experienced early and scale up stage CFO specialising in advising owners and investors in High Growth businesses to help them achieve their growth potential via strong financial management, fund raising and being willing to get stuck in on the tools to make the business succeed. During her time in the land of start ups she has successfully raised over £50m for clients and successfully exited to a major PLC. Her combined experience in Big 4 advisory, Financial Services and high growth technology firms enables Ashley to provide pragmatic real world advice to enhance value, management and eventual exit.

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"The Academy has been amazing. We gave our pitch to their Marketing Director and got such amazing feedback. It's been an insanely useful and insightful week."

"I want to thank the team at Huckletree for an amazing and transformative experience during Future Founder Academy. I highly recommend any of their programmes for people wanting to take their business to the next level."

“I can't recommend the program highly enough. It was delivered by a highly experienced team and high-calibre guest speakers. I also met talented and purpose-driven founders through the academy. I am a graduate of Stanford and have attended the YC online startup school, and I must say this program matches up with the best in the industry. The most beneficial element for me was the hands on, personalised advice and 1-1 support from the Huckletree family.”

“The Future Founder course is ideal for anyone starting, or exploring the idea of starting, a new business. At the end of the week, you're not only filled with ideas and inspiration from listening to the experts they bring together, but you also have a clearer and more coherent structure of how you'll get your business to the next level.”

“What a week! The Future Founder Academy was really good. It was incredible just how much I was able to get done in a week of focus, thoughtful insight, inspiration and structure. All with heartfelt support and an awesome community of people to share the experience with too! Would definitely recommend for anyone looking to take those important steps when starting a business.”

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