Chloe ShearmanContent, Social & PR ManagerHuckletree06/09/2022
The Oxford Street hub will facilitate collaboration between those more traditional brands and the emerging powerhouses of the Web3 world. We're designing the space to be one that can evolve alongside businesses as their needs shift in evolving digital and workspace landscapes, whether that be a central workspace for teams to come together, spaces to demo product, non-tech zones to decompress or opportunities to drive deal flow.
Oxford Street will be home to a vibrant mix of companies across Web3 and connecting industries. While people most typically associate Web3 with cryptocurrency startups, this new frontier of the business world has become an innovative and successful home for many creative companies. Our mission is to ensure creative companies, such as those working in the spaces of visual design, video game creation and fashion design, will be represented in the make-up of Oxford Street members. From healthcare and medicine to finance, real estate, education and all the way through the creator economy, this will be home to a broad group of industries that now operate in the Web3 space.
In our mission to stay close to our end users as we develop the Oxford Street hub, we have established an expert advisory board to guide and counsel us every step of the way. This incredible advisory board has 12 members, including David Haynes, Founder of FOV Ventures backing founders building the metaverse, Jack Smyth from BrandTech Consulting who leads on Unilever and Chanel’s web3 strategies, to Ella Shen, investor at Forward Partners, and Daniella Loftus, Founder of This Outfit Does Not Exist. The board will ensure the Oxford St hub will breed innovation and be a tailored and suited home for some of the UK’s most exciting businesses to flourish.
Gabriela Hersham, CEO and co-founder said, “We’ve been following the Web3 community for some time now and can already see the transformative impact that both the metaverse is having on every industry around us. Our intention is to support the burgeoning community of Web3 creators as much as we can, both during this early phase of hyper-experimentation and as the technology (and the metaverse) starts to grow into a more mature period. In saying that, there is still so much room to build. These early stages of innovation are so critical, not only for the wellbeing of employees as they scale, but to the growth and stability of the business.
"As we were designing this project, we were cognisant to not simply copy and paste the co-working model that's been built before. We’ve brought on board an advisory group of experts who are a diverse mix of founders, investors and people who are hugely passionate in this space, to help us bring this to life, with community at the heart of it. We’re also looking at ways we can make Web3 concepts more inclusive and accessible across every industry, and plan to invite more traditional businesses in to either base themselves from the hub, or simply learn, skill up and immerse themselves. We’re putting our own team through an internal Web3 School accelerator because we believe so much in its potential. This is about opening doors both ways, and we’re so excited by what that collaboration will create."
Ashumi Sanghvi, Founder, Mad Global and advisory board member, said: “The space that Huckletree is opening is the first of its kind for businesses and creators like us. In providing our community with a brick-and-mortar base where we can work from, make industry connections and develop our business is a positive reflection of the growing maturity of the Web3 industry. There are more and more physical meetups and events happening all around the world, especially in London, Paris and New York - I’m excited to see how a space like this can help to push the physical realm and physical possibilities of Web3 to be a place where new, old, imagined and physical can converge.”
Let's build the future of web, work - and everything in between. Get an early tour of the space here.
Chloe has both a way with words and an appetite for knowledge. She joins Huckletree from a background in the innovation ecosystem with brands such as Plus X and Central Research Laboratory. Previously a self-confessed craft beer nerd, she worked in experiential marketing with drinks industry domineers BrewDog. At the weekend, you’ll find her exploring London with her dog Lillie and getting cosy with a firstname.lastname@example.orgLinkedIn